As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Perry Marshall (a Google Adwords expert) teaches pay-per-click users and advertisers to utilize the Google Adwords Keyword Selector Tool when creating their ads. This free tool allows you to find the most profitable and popular keywords in your niche, and can also help you drill down related keywords that you can use for other campaigns or just general keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.

Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:

1. Start with a broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Begin with broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.

2. Using a similar set of keywords, create different ad groups. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. There is a ‘relevant keywords’ feature built right into the Adwords Keyword Selector Tool (that you can use) that will make it easier for you to narrow down your search.

3. Use ‘negative keywords’. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. An example of this would be, using the negative keywords to eliminate the word “free” from triggering your ad, thus improving your ROI by only displaying your ad to people who are looking to potentially buy. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. If you aren’t sure where to start, you can use the Site Content feature. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your website displays info about trends or services in your niche, these might also be good keywords to use in your market. After the search process, you will be given a list of targeted keywords related to these concepts and areas in the search results.

5. Location. There are many advertisers that don’t realize how important adding geographic modifiers to your search phrase (like a city or state) really is. This can be important if you provide products or services that are geographically specific; the visitors you get from these types of phrases might be better than a less specific search, and will provide more qualified traffic to your site. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.

Marketing with Google Adwords is a powerful technique that most online-businesses can use to find more customers. Creating quality Google Ads is one of the best skills to have when using Adwords – and there are many quality training guides available online. .

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