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Lead generation is possibly the most important element of any mlm network marketing business, and lack of leads is probably the single biggest reason that businesses fail.  Let’s face it, whether you’re marketing face-to-face or using internet marketing methods, without people to speak to, your business is dead in the water.

So why use articles?  What value do they have in network marketing?

Simply put, they’re only one method of lead generation but, done properly, they will bring you success.  Whether you’re new to internet marketing or not, you’ll quickly realise that in order to be noticed online, you need to be recognised by the search engines and, if possible, get yourself on page one. We all put our keywords into the seach engines, and only look at the first couple of pages don’t we? So anything on the other pages often gets missed.

Ok, so accepting that articles work, how should we approach them?

Well, in truth you don’t have to be a professional writer, and they don’t have to be more than, say 350 – 500 words long, but they do have to be interesting, and they do have to have content that is useful and valuable to the reader.Articles can be typed straight into the directory or in a word processor if you find it easier. It can be copied and pasted into the article box when you’re ready.

Start with the headline.The headline needs to be attention-grabbing, and make sure it contains your main keyword. Make sure also that you use your keywords in most, if not all, of your paragraphs. Network marketing is all about lead generation, and the more the keywords are used, the more they are likely to be noticed by the search engines.

Write your content.It needs to be interesting and something that gives value to the reader.  The aim in your article is not to self-promote.  In fact most article submission directories won’t let you. People don’t like to be ‘sold’ to. Instead make yourself attractive and build relationships.  Give them some good material that will really help them in their business, and they are more likely to trust you and maybe even join you in your business one day.

Next, use the resource box to tell people who you are.  Put a link to your website, blog, sales page or other contact and this is where people will go to find out more about you if you’ve given useful content.

Once your article is complete, preview and submit it, then submit it again to another article directly.  Try to choose, say, five good sites and post your article to each one.  A good way of testing which article directory is working best for you would be to use a different contact address in your resource box for each directory – you’ll soon see where your network marketing leads are being generated best.

If you’re not sure which article sites to use for your product or service, type your keyword into google or other search engine, and see where the highest ranking articles are coming from.

Finally, put a link to your article onto your blog, newsletter, web page, emails, social networking sites etc etc to get maximum exposure and free leads into your network marketing business.

For further information, visit our blog at http://mlmmarketinguk.wordpress.com

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