The following are a few ideas for those researching simple web design and marketing:

Automate, Automate, Automate! The work involved in internet marketing can be very boring. Before you get caught up in some lengthy submission or promotion process, consider whether you could get a software or a freelancer to do
it155448961 88f875293b m Simple Web Design And Marketing Tips for you. Or whether it should be done that way at all.

- Make A Better, Faster, Cheaper Version Of A Popular Product. You can walk a trail somebody else has blazed. You can learn from their mistakes. The only negative is that the competition will have first-mover advantage and brand-recognition. However, you can also use them to get publicity for your stuff e.g. “My SnarkWodger 2.1 is faster and cheaper than Big_Name_Brand”; cue controversy, which equals publicity.

- Be Controversial; assault a few sacred cows. The internet is used by many people who enjoy pointing out how other people are wrong. You can use this to your advantage to acquire publicity. It would help, of course, if you actually believed what you were saying.

- Set Up A Site In Minutes. WordPress can be installed in minutes from the Fantastico section of Cpanel on many webhosting accounts. It allows an amateur to put their thoughts on the web easily. You then should get a search engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn’t pay money for them.

- Use A Popular, Inexpensive Web Host. Here are a few winnowing criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to receive a reply. They ought to have a message board (another indication of popularity and customer support). Oodles of features offered (MySQL databases, Cpanel, Fantastico). Recent positive reviews in webmaster forums. Offers Linux servers (Windows costs more, and offers less). Fee per month can be as little as $10, and still have all the features above.

- Webhost Features. Most geeks prefer Unix. It’s been around longer, and is more stable. Internet hosts offering Unix variants like Linux have always been less expensive. They also seem to offer a good deal more of toys. I need SSI (Server Side Includes), SSH (secure Telnet), 10 MySQL databases, Cpanel, PHPMyAdmin and a UK IP number. And you can acquire this for $15 a month. Things like MySQL databases, Cpanel and SSH access are real sticking points for a lot of net hosts. If they’re generous with these, you’ve discovered a rare jewel.

- Clean Up Your HTML. Dreamweaver adds lots of extra blank space to HTML code, and breaks lines. This is particularly annoying in meta tags. Use EditPad’s ‘Find and Replace’ function to delete newlines and double blank spaces in your webpages.

- Use Freelances For Jobs You Lack The Skills For. Is your budget tight? Try scriptlance.com or rentacoder.com. The key to getting the best work is to a) be as specific as possible as to what you require and b) write your specification in simple, concise terms. Your project will probably be done by someone who’s first language is not English. Most clients give an inexact spec and receive work they’re not happy with. Pick somebody who’s had a lot of positive reviews recently. Pay in stages. Use the freelance site’s escrow facility. Don’t expect to acquire more than you coughed up for, and don’t be a cheapskate; if someone does an effective job, they deserve a bonus, not quibbling.

I hope these few simple ideas will be of some use to you in getting handy web design and marketing done efficiently.

About the author: N. Svengali is an author for web designers and UK consolidation loans internet sites in London, UK.

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